Imagine you are given three seconds to make a case for yourself - what would you do?
That's how long a business has to captivate you with their online presence.
Toptal reports that 53% of mobile visits are abandoned if a page takes more than three seconds to load (2019).
As an initial introduction to the world of UX design and web development, the first trimester at Billy Blue College of Design asked for students to choose an upcoming event for a non-for-profit organisation to redesign to improve user experience and engagement.
MARK UP LANGUAGE
+ Embedded key words
+ Lateral optimisation
+ embed scripts
Over a 12 week period, two non-for-profits where identified, recoded from scratch and redesigned to optimised user experience. The process of redesign is detailed below.
+ More youthful audience
+ Reduced heaviness of content + visuals
+ Individualised & consolidated page for event only
+ SEO optimisation for improved search engine results
+ CSS and Java transitions for improved user experience